To launch a new fragrance called Jacomo.

The design was something to help us tell this classic romantic story, but also to help us tell the product's romantic story.

Once someone had one of these in hand, the response was much better than it would have been with a regular sampling device. This time, we were able to clearly highlight Jacomo's qualities as a perfume and its personality as it related to the romance people had in hand. It clearly defined Jacomo as not only a perfume but an essence of romance.