We created the PERi-book. A book entirely infused with this unusual thread. The book tells the story of PERi-PERi and its evolution into a world-first innovation. A thread not only infused with this remarkable spice, but also with the powerful symbolism behind it.

From the first page to the last, each artwork in the PERi-book was interwoven with actual PERi-thread, turning flat illustrations into three-dimensional patterns connected by a single thread throughout the entire book.

We sent PERi-books to key management, shareholders and media partners in every key market around the world. As a beautiful symbol of the spice that binds the global Nando’s family together, the PERi-book successfully shared this unique innovation with key stakeholders in a highly memorable way.