To transform the celebration of national independence into a celebration and conquest of personal independence.

To establish a new alternate for the oficial Independence day, Personal Independence Day.

To lower the minimum amount for opening an account to a symbolic figure: only one quetzal (Less than 15 cents of a dollar).

To appeal to all Guatemalans to conquer THEIR OWN INDEPENDENCE by openning a savings account at Banco G & T Continental to start the path of personal freedom.

More tan 60, 000 Guatemalans open their fist saving account in one day- (The daily average being that of 400 accounts)

50, 00 more attend to increase their already existing account.

Nearly a million dollars in saving deposits are collected in a single day. (Average of 40, 000 per day)

Personal Independence Day becomes national news generating over $500, 000 in free publicity and thousands of comments, posts and pictures in the major social networks.