- Place a 'For Sale' sign on the window of every car on the street- On the back of the sign, explain that it is easy and cheap to sell their old car and buy a new one; you just need to ask for a BBVA loan

- It is difficult to measure results in this kind of field action, but we can say that we saw some of the posters being re-used.- According to the client, the objective of the action was accomplished.