- Show BBVA Bank clients what will happen if they don’t start saving right now: they will probably end up playing cards in the city park like all the other old people they see around- Give them the first card of the collection to play in the park when they are old - And show them that the only alternative is to start a retirement plan right now- The mailing also promised to send a new card every year to complete the collection, for those who don’t subscribe to the retirement plan

We have no data about the increase in the product sale, even so there was a significant increase on the number of people asking for information on the product on all the BBVA agencies and through the BBVA telephone line.