Cannes Lions

PERSONAL LOANS

JWT INDIA, Mumbai / ANDROMEDA MARKETING / 2009

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In India, a majority of people prefer borrowing money from family, friends and office colleagues instead of approaching a financial institution.Andromeda Marketing is a company that offers personal loans. One of their products include a personal loan up to Rs.50,000, which is given with no questions asked about the purpose of usage.

Local and commonly used names in this spot: 1. 'Mrs.Joshi' is usually the name of a typical office secretary.

2. 'Ramdas' is the common name of an office peon.

3. 'Haan' [pronounced haa]. Haan means yes in the Hindi language.

4. 'Yaar' means dear friend in the Hindi language.

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