TurboTax lets you file your taxes for free with their Absolute Zero service, so we launched a campaign making free taxes the good news to all of life’s bad news. As part of the “at least your taxes are free” campaign, we ran this series of six-second spots called “Silver Linings.” Using the extremely short media buy to our advantage, we created a slightly too-perfect, slightly dark world where one of life’s really unfortunate truths is quickly balanced out by the notion of free taxes. Because even though everyone you know will die, hey, at least your taxes are free. And that really only takes about six seconds to consider.