BRIEF:This campaign was developed for 2007. The idea was to create a radio soap opera called Entangled Love (in Latin America and Colombia soap operas are a very big deal in the female segment and we took advantage of big hits like Betty La Fea to make our own radio version). We developed 12 soap/radiospots of which only the three that are inscribed have been aired as of today. It's important to note that the strategy was to air the spot during a whole month. Just like in a regular soap opera, the story ends in "to be continued" and the next month the next chapter is aired.