Cannes Lions
NOVA S/B , Brasilia / SAO PAULO CITY HALL / 2010
Overview
Entries
Credits
Description
We see scenes of objects thrown away on the streets of Sao Paulo. As the first scene, a chair in the rain. Then, a wristwatch is thrown into a wastebasket. In the sequence, an old radio/tape recorder is thrown to the ground in an alley. The last scene, we see the first scene again, but instead of the chair, there's a dog in the rain. The dog cries, sadly, because it's abandoned and lost. Lettering: "Pets aren't something you throw away."
Similar Campaigns
12 items