Save the Children’s Christmas campaign 2011 featured a virtual starlit sky. Through a website and free iPhone app, individuals and companies could bring hope to children in vulnerable situations by lighting a star. The more money you contributed, the brighter your star shined. You could also choose to make a contribution to boost the brightness in someone else’s star.

The app even functioned as a stargazer through which you could view all the other stars with the names of the donors. The campaign was supported by print ads, TV commercials and social media. In the print ads we see children looking hopefully towards the light together with the message: 'Light a star for the children of the world'. The TV commercials feature portraits of children in vulnerable situations who are awakened from their everyday life when they see the light from above. The message: 'Help more children to have a safe and secure childhood. Light a star at räddabarnen.se'.