When the pets walk into the store, they are attracted to sniff price labels, guiding their owners to the best offers.

We used scents that cause hard attraction in dogs: chicken, meat and ham scents. We impregnated our best price labels with them. Then, we distributed these labels among the store shelves.

So, when the pets walk into the store, they are attracted to sniff these price labels, guiding their owners to the best offers.

+ 14% on weekend sales

+ 35% sales on special offers.

+ 22% sales on products with usual low rotation.

* Pet products stocked out on the first weekend.