Our creative solution was to use walls around the city near construction supply centers to get the word out that Kolor Glam is an eco-friendly paint, thus capturing the attention of people driving by them on their way to buy paint. To maximize the campaign, the walls of the street were the best option because it allowed us to have closer communication with people on their way to make your purchase.

By running this campaign near construction supply centres, we sparked the interest of people going out to buy paint for their homes.