Cannes Lions

Pet mode

Y&R BUENOS AIRES, Buenos Aires / LG / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Pet Mode is a collar that senses when dogs are suffering from the heat and activates the LG Inverter air conditioning only when they need it.

This keeps dogs from getting dehydrated and conserves the energy that is wasted when a fan or air conditioner is kept on all day.

Execution

Designed in conjunction with veterinarians, the collar continually measures dogs' respiratory rate and panting and compares them to the air temperature, turning the air conditioning on and off in order to maintain an ideal temperature.

Outcome

The collar is on sampling stage.

Similar Campaigns

12 items

Wear the Weekend #withGalaxy

THE KENNEDYS AT WIEDEN + KENNEDY AMSTERDAM

Wear the Weekend #withGalaxy

2022, SAMSUNG

(opens in a new tab)