Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / LG / 2016
Overview
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Credits
Description
Pet Mode is a collar that senses when dogs are suffering from the heat and activates the LG Inverter air conditioning only when they need it.
This keeps dogs from getting dehydrated and conserves the energy that is wasted when a fan or air conditioner is kept on all day.
Execution
Designed in conjunction with veterinarians, the collar continually measures dogs' respiratory rate and panting and compares them to the air temperature, turning the air conditioning on and off in order to maintain an ideal temperature.
Outcome
The collar is on sampling stage.
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