Fashion lovers are not convinced that those animals are fashion victims.

We worked with a well-known sculptor to reproduce the life sized models of the feet of a crocodile and an ostrich. We then created large graphic depictions of how when men meet said animals, they die in the name of fashion, in this case, death in the name of a pair of shoes. These images were then used on a large scale and in unusual media spaces for maximum impact.

The public were asked to get involved by going to the PETA online site to join the movement to abolish the use of animal leather in the making of clothing and accessories.