The Indian Premiere League (Cricket) advertising breaks are cluttered with different brand communications. It becomes extremely difficult to stand out as everyone wants to make ads with the star cricketers. Our brief was no different.

We had to think of a communication that would be entertaining yet clutter-breaking and it had to revolve around these 4 star cricketers, highlighting selfie camera of the new Oppo F7.

Here we have interpreted the Oppo F7 selfie camera as a look-into-yourself tool. We showed how the cricketers dived into their nostalgia – childhood, where they can show their gratitude towards their neighbours who allowed them to play even after damaging their properties.

The song enhances that sense and mood. While the lyrics talks about the value of one’s childhood, self-realisation and gratitude, the music brings out the essence of their childhood with the earthy Indian tune and vocal.

While most ads make the cricketers the heroes during IPL, we thought of talking about the real support behind these real heroes by deep-diving into their childhood.

The rustic Indian tune and voice bring out the nostalgia of the 90’s when these players were young. While the music has the mischievousness that is shown through their child counterparts, it also has some amount of innocence that comes hand-in-hand with personality of the ad.

But we still mixed the music western instruments so that it doesn’t lose its contemporary consumers and becomes palatable for the international audience

It was implemented during the IPL 2018 when cricketers are celebrated the most. Not only on the channels that showed IPL, but it was also placed in other channels and moreover on the digital platform.

It has won accolades and got a total viewership of almost 90 million (with all its edits).

It has reached out to millions of audiences who liked the ad, and especially the song, so much that they uploaded it on YouTube by the name of the song – ‘Boond boond’.

With almost 90 million views on YouTube, it has become one of the 10 highest viewed films on the digital platform, along with the television channels.