Cannes Lions

PEUGEOT 107

DDB OSLO, Oslo / PEUGEOT / 2012

Film
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Overview

Entries

Credits

OVERVIEW

Execution

We teamed up with Deli de Luca (Norway's largest convenience store chain) and used their designer to implement our offer on their in-store advertising surfaces.

Outcome

Increased attention from younger buyers, and a 43% increase in 107s leased out.

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