Cannes Lions
PEUGEOT 206 CC
EURO RSCG COLOMBIA, Bogota / PEUGEOT / 2006
Overview
Entries
Credits
Overview
Execution
The agency put a subjective view of someone in his 206 Cabrio in the malls' elevator ceilings.
Outcome
The sales for the 206 rose by 50% versus the same period in the previous year.
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