To launch the new Peugeot 308 we took a leaf out of nature’s book when coming up with this fully integrated approach. Using the latest Flash 9 technologies, such as PaperVision 3D, coupled with a beautifully engineered soundtrack, the 308 website captures the essence of BEAUTY, ENERGY, PURITY, GRAVITY and HARMONY and demonstrates each one in an engaging way. Unconventionally the site doesn’t feature any images of the car at all.

The site was launched in 10 countries and thanks to its XML copy base it can be localised on a global scale.