Entry refers to pop-up, as part of the overall 'Envy' campaign. Client brief was to present the car as a desire object, due to its numerous qualities. The campaign depicts the Peugeot 307 as 'victim' of several acts of vandalism or theft by people who feel envy about this outstanding car. The online campaign while different in creativity and taking advantage of internet/web 'language' and signs - is totally consistent with press and TV commercials.