For the presentation of the flagship model in the Peugeot passenger car range, the 607, we were requested to come up with an application whose primary role is brand building for Peugeot. The site is based around a story told in four chapters and offers a modern take on some supposedly outmoded values. Each chapter is narrated by a professional voiceover artist, which, in conjunction with the rest of the soundtrack, adds greater emotional depth to the site. The application is implemented exclusively in Flash and, in addition to its intuitive user interface, features a visual surprise on each of the 15 equipment features. The site also offers a range of download options elegantly integrated into the content, including technical data, pictures and wallpaper.