The entire process was optimized programmatically and in real-time to reduce costs and improve results.

An audio recognition technology ensured both placements's quality and targeting's precision were met.

Machines were constantly scanning video contents, trashing out fake pre-rolls and nocive content.

Then began the sound and voices analysis. After a speech-to-text transcription, machines analyzed semantics, keywords and signal processing to get the context of the video and identify when it was talking about the "Six Nations Rugby tournament".

Every time a video met all requirements, Peugeot placed their ad, ensuring the audience was exactly their target.

Results: They delivered 120 thousand impressions to 57 thousand unique viewers.

They manage to reduce campaign costs by 25%, immediately increasing the ROI.

Peugeot got sourced into Ad Exchanges without losing in quality. As a matter of fact, the audio technology even verified the videos contents were brand-safe.

User experience increased as the ad was relevant to what viewers were watching.

Viewers got closer to Peugeot, as they realized they shared common interests.