The Volvo XC90 is the safest, most luxurious and awarded SUV. However, people in the US tend to choose the BMW X5, AUDI Q7 or Mercedes GLE Class. We knew that if buyers could compare them side by side many would choose the Volvo XC90. So we created the first one stop shop for new luxury SUVs. Inside our Volvo dealership.

Targeting potential luxury SUVs buyers who weren’t considering the Volvo XC9,but were looking at other brands such as BMW, Mercedes Benz and Audi. We knew that if buyers could compare them side by side many would choose the Volvo XC90. Our digital ads ran in car comparison sites and invited potential buyers to come for a real comparison, not a digital one. We turned our dealership into a first of its kind one stop shop where consumers could discover all the luxury features of our new SUV. Taking advantage of one of the biggest events for car selling, Presidents Day, we invited these potential buyers via a digital media buy, print and radio.

We tripled the number of visits to our dealership.

Our salesmen spent about 45 min with clients talking about the advantages of the XC90

(more effective than a traditional OOH).

5 out of 10 visitors decided to get a Volvo and we during the event we increased sales by 47%.