The longest travel is an easy and funny virtual challenge. The competition is a sales motivation and quality programme. The competition was reinforced through Direct Marketing Actions. A long journey where Peugeot Dealers' Managers competed to win in the most exciting race for sales and quality. It’s a competition game where the Manager measured his strength against himself (his level of excellence in customer service), and against other participant managers to demonstrate who is able to improve the sales and quality area. The Longest Travel proposed an original aspirational motivation based in three exotic journeys. The online challenge is based on a Scalextric Circuit where participants demonstrate their skills, sensitivity and quality in the competition. There were six circuits with three environments: snow, desert and mountain. Those circuits are cumulative, if the participant started to play in the third circuit, they had access to the previous circuits. The six participants that obtained the best marks would win a fantastic Scalextric set.