Cannes Lions

PHARMACIST

BBDO GERMANY, Dusseldorf / HONOW APOTHEKE / 2012

Overview

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Credits

Overview

Description

It often happens that people confuse severe and sudden heartburn with a heart attack, since the symptoms can be so similar. We use this insight to call attention to the consulting services of the Hönow pharmacy.We introduce three people who are seeking closure because they think that they are having a heart attack.In what they believe to be their last minutes they confess things which can never be taken back.

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