Synopsis:This interactive banner invites the user to scratch the record, as the DJs do. And as he does, the user is reminded of the itch to scratch and how Itchguard can help resist the same. The audio background engages the user and heightens his experience.Objective:Itchguard provides relief from scratching/itchingTarget Group:Age - 18-40 yearsSex - Male and FemaleLocations - Top 23 cities.