Based on the emotional value of the stamp as a faithful reference of history over time, we created an evocative campaign, with different themes (art, sports, nature ... ) in which the public is invited to collect its history through a powerful call to action: life is full of great moments. Collect them. We were looking for a creative line which was easily understood and which could hook lots of different people of different status, habitats, hobbies ... Besides, this campaign allowed us to create originals for specific targets depending on the title of the vehicle. The tools used to build a love of collecting stamps were: print space in specialised magazines, maildrops of booklets, PLV materials in the post offices and other points of sale.

It is too soon to provide specific results, but the campaign is very positively rated because: it accommodates different targets and makes it possible to segment them, while respecting the existing group. It also allows the development of tactical activities, respecting the interests of other players in the philatelic world. We are now engaged in developing the on-line application of the campaign.