New films/campaign for recruiting officers into the Swedish Armed Forces.

The launch: One idea performed in all channels, with different versions of the idea to opimize the characteristics of each channel. This was not about copying, but creative solutions for every channel.The website was the hub. All executions in all channels pointed towards it. With an almost simultaneous release of TVC’s, banners,and print (both broad and narrow titles were used) it took just a few days before the site started picking up visitors. When the first DM to 56,000 went out the site visits picked up dramatically. Five days before the last application date DM 2 went out, reminding people and driving applications.