Bolívar Insurances and Davivienda Bank are companies of the same financial group, who created a new foundation (Bolivar-Davivienda Fundation).

Our objective was to announce this new organization with a social action that generates well-being to the whole country.

During 26 days of activity: - We gave out more than 25,000 leaflets.- selected a 62 first-class international jury.- Offered 53 practices (rehearsal sessions) to the young talent, with 130 hours of lessons with the best teachers in the world of classical music.

- Prepared a launch tour, bringing the classical music of these talented musicians to 9 cities in Colombia. An estimate that more than 10 spectators were left out of the concerts.- Our communication program included actions for Internet, Radio, TV and visits to little towns where we carried out a national summon.

- Our PR program included press releases, press events in each tour city.- Freepress activity web sites of partners: 17 public and private companies.

- Finally we made a closing concert of the 2010 tour.

- We have now started the new call for the 2011 version of the Colombian Youth Philharmonic with 62 new young members.

• The PR program achieved alliances with the public and private sectors, such as: Foundation of Music Batuta, YOA (Youth Orchestra of Americas) and 15 other companies.• We received more than 500 video auditions. 275% more than expected.• Being a highly specialized site, it received more than 60,000 visits, and 23,000 participation formats were downloaded.

• The PR program received USD$400,000 of Freepress for the activity.• More than 17,000 spectators in 9 free concerts.• And an invaluable reach of social responsibility from the companies.

THE BEST RESULT:• A case of communication and PR, that not only announced a new Foundation, but placed 62 talents out of the conflict (in this first season).