Cannes Lions
JUNG von MATT, Hamburg / PHILHARMONIC ORCHESTRA OF HAMBURG / 2010
Awards:
Overview
Entries
Credits
Description
We were asked to do an experiment by the Philharmonic Orchestra of Hamburg.
Execution
We measured the emotions of the audience during a concert. And converted the data into visual art. We attached bio-feedback equipment to audience members during a concert, to monitor how their bodies were reacting to the music. The rest of the audience could experience the emotions of the test subjects in realtime.
Outcome
The media reported the case and gave everyone a new reason to attend classical concerts more often. The images generated from the audience’s reations were also shown on posters to promote upcoming concerts. Classical music: an art form that moves you inside and out.
Similar Campaigns
12 items