Better Me, Better World is a loyalty platform with a difference. It gives Philips customers (and non-customers) the opportunity to help prioritize the causes the Philips Foundation will support in 2018.

At its heart is the Philips mission to reduce health inequality through meaningful innovation.

To achieve this, the programme helps Philips address a wide range of health topics from community healthcare access and first aid training to ensuring healthy lifestyles for children.

Once registered on the platform, visitors are directed to the Better me, Better World programme. Here they learn more about the initiatives Philips support and share their preference on where Philips should focus their future efforts.

Throughout 2018, Philips update members on their chosen initiative via are their preferred channel. Customers who register their products also gain access to a range of personal Philips benefits, services and rewards.

The initial brief was tackled across 3x 1-week sprints to create a rapid prototype of the programme. Post the initial phase, the concept was put into research to test the strength of the mechanic and value proposition.

Following positive test results, the next stage was to complete a three-month production phase. This included development of a mobile first web platform within the existing Philips environment, creation of customer journeys, development of assets for all touchpoints across the journeys, design and UX, content development and liaison with all partner charities.

The Better Me, Better World initiative was launched at the Social Good Summit in New York on the 17th September 2017. The programme rolled out to 17 countries and was supported by a provocative film amplified in paid social channels, retargeted social advertising, digital advertising and PR. All activity drove people to the Better Me, Better World landing page.

The programme launched across 17 countries. Within one month we drove 109% increase in unique visitors to the relevant Philips web pages, achieved 19M+ impressions in social media, 3M+ video views and social shares 1920% above Mashable’s benchmark.

Consumers responded positively to the launch with a 53% increase in consumer acquisition rates, 118% increase in daily consumer acquisition volumes and 56% uplift in consumer engagement.

Full results:

- 109% increase in unique visitors

- 50% of the new consumers acquired also cast their vote for a social cause

- Social impressions: 19M+

- Video views: 3M+

- SoV 62%

- +53% increase in opt-in rate (from 36% to 55%)

- +118% in daily opt-in volumes

- +56% uplift in engagement rate

- 75,000 pregnant women supported in 8 countries

- Fed 4,400 vulnerable families for one month

- 200 child cleft surgeries