Philips wanted to educate consumers about their new FlatTV technology to establish Philips as the leading innovator in the field of consumer electronics. Philips engaged Studiocom to develop a stand-alone microsite (flattv.philips.com) for FlatTV. The site offers consumers in-depth information on FlatTV/HDTV technology, as well as why Philips’ products are superior. The site is completely immersive and guides visitors with a video host who presents Philips' technology within their FlatTV product offerings. The site helps consumers find viewing solutions that fit their needs and leads them to the Philips Online Store, all while providing a superior pre-sales experience.