Cannes Lions
EURO RSCG INTERACTION, Rio De Janeiro / PHILIPS / 2001
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Product: Philips Real Flat LightFrame MonitorObjective: Launch in Brazil the first monitor with LightFrame technology - Philips exclusivity that gives more life to images at marked images in the monitor screen.Target: 15 to 30 year old Young people, heavy users, new technology consumers.Strategy: Banner highlighting image quality given by this technology, and linked to a Hotsite with a LightFrame technology demonstration.
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