Philips Health wanted to position themselves as a forward-looking brand committed to exploring what’s working in the value-based care landscape, including reformed payment models, methods for integrating care delivery systems and digital technology platforms that help to improve outcomes. Philips partnered with WP BrandStudio and the Washington Post Insights team to create a research-based program targeted to influencers and leaders in the healthcare industry and healthcare policy-makers. By polling hospital leaders and on-the-ground experts, WP BrandStudio created a campaign that would ‘influence the influencers’ to jumpstart the conversation on the ‘value’ of value-based payments and the role of medical technology systems.

"WP Brandstudio created a custom-built page features original research, thoughtful journalism, and engaging data visualizations that connect the dots between survey insights, the current landscape, and forward-looking strategies for healthcare leaders to move toward better systems of reimbursement and patient care on state and federal levels.

Mixing between Philips branding and the infographic style of the Washington Post news room - WP BrandStudio created a digestible data visualization experience that draws the reader through dense information in a snackable and approachable format. This allows users to digest information at the pace and speed that works for them."

The infographic received more page views and higher time spent than any other decision-maker targeted custom content execution on the Washington Post. By leveraging learnings from on-the-ground experts, we believe that we delivered content and insights that was of extremely high interest to the target audience.

Philips' sales team continues to use this page as a showpiece when presenting to clients.