Cannes Lions
DDB BRASIL, Sao Paulo / PHILIPS / 2004
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Description
This campaign was created in order to sell the 'Things to do your thing' concept of Philips Consumer Electronics. The idea is that the band used the product, which is the Woox Mini-System to create its songs and everything can be done at home. There was a TV spot, a website that was only marketed virally, posters and some jelly that was given during an event we sponsored with the product.
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