Cannes Lions
ARCHIBALD INGALL STRETTON..., London / O2 / 2007
Overview
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Credits
Outcome
Campaign objective: a 1% response rate, with at least 1000 new registrations within one month of mailing. In fact, the mailing smashed through that objective, achieving a staggering 2000 account registrations within the month - a 2.2% response rate.
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