The Phone Block provided families with the opportunity to enjoy a meal together without the constant distraction of their phones. First, we created a brand new device – The Phone Block - that was only available at Turtle Jack’s restaurants.

Then we put these devices on every table in the restaurant. At the beginning of their meal, people were told by their server that they would get 20% off their bill if they made it through the whole thing without checking their phone.

In the end, we created a unique in-store experience that helped people think of Turtle Jack's as a place where they can actually enjoy quality time with their families. And they got to save a little money, too.

As a result of our Phone Block promotion, we had record numbers during March Break.

The guest count was up by an average of 20%. Better yet, people were ordering more appetizers and desserts as they enjoyed their “family time”, so the total average check was up by about 30%

And since the promotion, the guest count has continued to be significantly higher than it was in the previous year.

The online reaction to The Phone Block was very positive. It sparked many conversations about putting phones away and some people even wanted to buy their own Phone Block.