Cannes Lions
CAMARA\TBWA, Montevideo / MCDONALD´S / 2019
Overview
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Background
The 24 hour service has been working in Uruguay for quite a while, it's a classic pit stop for young people after clubbing.
Despite this, the majority of the general public has no idea of it, specially those who could really benefit from it (people with night shifts or
people staying up for a particular reason).
Our main goal is to make the 24hrs service known, and to make the consumers remember it through a powerful but simple synthesis.
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