Cannes Lions

PHONE CLEANER

OGILVY SINGAPORE, Singapore / UNILEVER / 2011

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Presentation Image
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Overview

Entries

Credits

Overview

Execution

A gift mobile accessory with purchase of Ponds to drive home the functional benefit while rewarding purchase behaviour.

Outcome

Giving accessories crazed teens proof of their oily skin every time they use their phones, which is about every 5 seconds.

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