Life is full of experiences, as our hero discovers; getting fired, dumped by his girlfriend, travelling the world, diving with sharks, getting lost in the wilderness, performing live on stage, learning to climb… and fall, and starting a new business.

How do you find someone who can surf? Someone who can ride a motorbike. And a camel too. Whilst playing polo. Someone who knows how to rock climb. Someone who’s prepared to jump off a 20 metre cliff. Dive with a 4 metre great white shark. And get chased by a puma. Someone who, whilst doing all of these stunts, can actually act. Show raw human emotion. Make us feel what it’s like to get fired. Reach the top of a mountain climb with your mates. Break-up with the love of your life. Someone who was prepared to “live the idea” and go out and collect experiences. Not exactly an easy brief. We searched far and wide for 'our guy' through self tests sent in from across Australia. When we narrowed the field down to 4 actors who fit the bill, we gave them one last test. An intensive game of emotional pingpong with the director. Give me… Sad. Happy. Nervous. Proud. Pat put the actors through their paces and we finally found 'our guy,' Ashley Hawkes, the perfect casting, who makes the ad.