One of the strongest end benefits of taking pictures is the surprise and joy when opening the envelope with developed pictures. With digital cameras that never happens since the photographer instantly sees the result in the display. Hence the strategy focused on the role of pictures. That role is to remind me of loved ones, happy moments, big celebrations etc. The best ones are framed and put on the wall, the fridge, in your wallet. The idea was to show how little you get from a digital picture that is not developed.

Sales: Sales increased with 300 % in January, February and March.Orders placed at OdenLab:October 13 673November 12 813December 20,387January 39,542February 62,277March 55,000(until 25 March) Return Of Investment: For every SEK spent OdenLab got 10 SEK back, giving a ROI of 1.000%.