Cannes Lions

PHUKET BIKE WEEK

OGILVYONE WORLDWIDE SINGAPORE, Singapore / HARLEY-OWNERS GROUP SINGAPORE / 2004

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Overview

Description

We distributed 1,000 ping pong balls in biker bars across Singapore. Ping pong balls are synonymous with Thailand's night time activities, creating a subtle incentive to join the fun. Each ball had a URL to drive to the HOG Singapore website to find out more details.

Outcome

At the time of writing the event has yet to take place, but there is a lot of talk and enthusiasm amongst the riders. The Harley-Owner's Group Activities Officer, James Tan says "The response has been tremendous with lots of cryptic comments. Many of riders are looking forward in participating in the event due to the unique manner in which it has been advertised."

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