Simple. Getafinder is a dating app that only works within the Getafe Stadium and encourages those attending the matches to reproduce among themselves to become a broader fan base.

- IMPLEMENTATION: We created an app for Google Play and a video to communicate the launch.

- TIMELINE:

The app was uploaded for test in September 2015, and ready to be downloaded September 30th.

The video was launched by the club October 13th.

The first match to be played in the Coliseum stadium was October 18th against Las Palmas.

- PLACEMENT:

Getafinder is available at Google Play because the percentage of non-Apple users in the area is higher.

- SCALE:

The app is geo-localized and only works within the Stadium and surroundings.

- Over 6.200 users have downloaded the app and actively engaged with it in the stadium facilities. (Business target was 200-500 downloads)

- Over 2.600 mentions in social media in one day. Sentiment was positive in 99,4% of these mentions.

- Media coverage: over 350 features (Business target was 10-15 articles in local media)

- News reports in the main national TV stations: La 1, Antena 3, Cuatro, La Sexta, Canal + (Business target was 1-2 News reports in local media)

- International coverage: L’Equipe, FoxGol, Sky, ESPN

- Total audience reached: Over 155.000.000 people

- Estimated economic value: Over 1.400.000 €