Cannes Lions

PICTURE ALLIANCE

OGILVY FRANKFURT, Frankfurt / PICTURE ALLIANCE / 2012

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Overview

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Credits

Overview

Description

Picture Alliance supplies stock images to the creative industries. So their brief was to do something that would appeal to creative people. To create something as creative as they are.

Execution

Our solution was to design a series of large format posters. Each poster tells a different story using only Picture Alliance images - and no words at all. It is a simple and witty demonstration of how even quite complex stories can be told with just a view carefully chosen images.

Outcome

The initial set of posters we mailed out have proved to be very popular and we are thinking about of sending our a second batch. The response from our direct peers - designers and art directors - has been great.

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