Cannes Lions
OGILVY FRANKFURT, Frankfurt / PICTURE ALLIANCE / 2012
Overview
Entries
Credits
Description
Picture Alliance supplies stock images to the creative industries. So their brief was to do something that would appeal to creative people. To create something as creative as they are.
Execution
Our solution was to design a series of large format posters. Each poster tells a different story using only Picture Alliance images - and no words at all. It is a simple and witty demonstration of how even quite complex stories can be told with just a view carefully chosen images.
Outcome
The initial set of posters we mailed out have proved to be very popular and we are thinking about of sending our a second batch. The response from our direct peers - designers and art directors - has been great.
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