Cannes Lions

PIGEON

DROGA5, New York / HEINEKEN / 2013

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Overview

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Credits

OVERVIEW

Description

Slightly more sophisticated beer drinkers are drinking micro-brews and fancy beer. Let's get them to drink our beer, Amstel Light.

Execution

We wanted to show something complex in an artful and interesting way - a slightly more sophisticated take on beer posters.

Outcome

We saw an increase in slightly more sophisticated beer drinkers consuming Amstel Light.

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