The extra value this idea provided, made the difference between ‘insignificant’ and ‘significant’.The studio enjoyed an unprecedented exposure: the game-like attraction made people ‘play’ with it, and later pass it onto those who haven’t seen it. A local newspaper mentioned it, and traffic into the studio has naturally increased.

Comparing the results, to the ones the client got on her earlier attempt,she was more than impressed. And all that for $19 (production costs).