An increasing number of people from India are opting for alternative treatments like acupressure. Our job was to design a memorable visiting card for the Acupressurist that also speaks for the unique therapy. The card had to be persuasive enough for the person to enquire about the therapy.

People suffering from pain are convinced of the powers of the acupressurist only when they get a sense of relief. So we decided to make the back of the card like an actual acupressure board so that people could easily feel the effect when they held the card.

The visiting card not only helped Dr. Vaidya establish himself in the business but also popularised acupressure as an art of healing.