The Brief

The team was tasked with the responsibility of fusing the Three Crowns milk brand into a larger cultural context, without losing the essence and meaning of the brand.

Execution

The work started from a digital canvas. 3D illustrated print work was used to demonstrate how the mother was a base of a family. This was taken further with table top wood carvings of the same print work. Over 40 of these have been commissioned and deployed to various offices of FCW worldwide. A life sized statue of the same has also been installed in the premises of FCW Nigeria