The Pinacoteca do Estado de Sao Paulo has more than 30,000 national and international titles. The campaign promotes the library using some works in the collection. The three pieces show the great works of Brazilian artists, such as Almeida Jr., Tarsila do Amaral and Candido Portinari, and transformed into alphanumeric codes that are explained by the concept "Translating the art with letters".

Increased interest in Brazilian arts and increase public at the Pinacoteca do Estado de São Paulo.