Campaign period: October 4-5, 2008 Many persons wearing these "wear to touch" t-shirts began to appear in downtown Osaka. Next, mannequins with "wear to touch" t-shirts striking breast self-exam poses and panels with medical explanations were placed in the main train station. Posters on which passers-by could conduct on the spot self-exams were also displayed. Televisions commercials that aroused interest in breast self-exams were aired concurrently. Moreover, mammography testing locations were set up. Women wearing "wear to touch" bath towels took the tests. The campaign was not limited to communicating information only, but included everything from publicizing breast self-exams to encouraging women to take action..

The campaign was covered by various media. Although the campaign cost only eight million yen, coverage by Japan's public television network and major newspapers was the equivalent in spending 80 million yen in advertising fees.

As a result, more than 500,000 people came into direct contact with the campaign despite its short period of only two days. Results garnered from 30,000 people at the end of October showed a 6.4 percentage increase in those who think regular breast self-exams are necessary. The campaign did a splendid job in achieving its goals - promoting and popularizing breast self-exams.