Cannes Lions

PINOL CLEANSER

OGILVY MEXICO, Mexico City / ALEN GROUP / 2007

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It’s a tradition in Mexico to go with a “Chaman” (a Wizard), to be “cleaned” from bad energies or witchcraft. Pinol is a well known cleaning product, so powerfull that “Chaman” uses it as part of the sacramental cleanings

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